Roland Park Place

Roland Park Place is Baltimore City’s only nonprofit continuing care retirement community, offering an alternative to traditional senior living by supporting active, independent lifestyles. As the only community in the region offering a metropolitan lifestyle for seniors, Roland Park Place is home to a diverse population of thinkers, doers, and volunteers who each make an impact on their community. 

Roland Park Place

Roland Park Place is Baltimore City’s only nonprofit continuing care retirement community, offering an alternative to traditional senior living by supporting active, independent lifestyles. As the only community in the region offering a metropolitan lifestyle for seniors, Roland Park Place is home to a diverse population of thinkers, doers, and volunteers who each make an impact on their community. 

WHA works with Roland Park Place on message development and media relations efforts. In addition to day-to-day brand messaging and communications, WHA worked with the community on its Grand Expansion, overseeing community outreach, media, and planning of a groundbreaking event, culminating with a Grand Opening event in 2021. 

Additionally, when COVID-19 forced the community to go on lockdown, Roland Park Place entrusted us to develop communications to residents, staff and media communications. 

Additionally, WHA developed and launched a bi-monthly podcast as a creative communications tool. The show, A Valuable Perspective, to feature the diverse backgrounds, stories, and insights of the residents. The purpose of the podcast was to showcase the wealth of knowledge and highlight the fascinating live of RPP residents. In 2018, the podcast was streamed directly from the WYPR website more than 400 times and downloaded from a podcast app more than 200 times. WHA’s work on A Valuable Perspective was recognized by the Public Relations Society of America (Maryland) as Best in Maryland for Podcasts in 2019. 

WHA secured news coverage of one of the creative ways that Roland Park Place helped residents at the start of the pandemic. 

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Weinberg Harris & Associates
623 W. 34th St., Suites 101-102
Baltimore, MD 21211
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