Roland Park Place is Baltimore City’s only nonprofit continuing care retirement community, offering an alternative to traditional senior living by supporting active, independent lifestyles. As the only community in the region offering a metropolitan lifestyle for seniors, Roland Park Place is home to a diverse population of thinkers, doers, and volunteers who each make an impact on their community.
As its agency of record, WHA works with Roland Park Place on message development and media relations efforts. Additionally, WHA launched a bi-monthly podcast, A Valuable Perspective, to feature the diverse backgrounds, stories, and insights of the residents. The purpose of the podcast was to showcase the wealth of knowledge and highlight the fascinating live of RPP residents; thus, A Valuable Perspective was created.
In 2018, WHA worked with our partners to produce seven episodes of A Valuable Perspective, featuring six different Roland Park Place residents. In total, the podcast was streamed directly from the WYPR website more than 400 times and downloaded from a podcast app more than 200 times. WHA's work on A Valuable Perspective was recognized by the Public Relations Society of America (Maryland) as Best in Maryland for Podcasts in 2019.