General Growth Properties currently has ownership interest in, or management responsibility for, over 169 regional shopping malls in 44 states. The Company’s portfolio totals approximately 200 million square feet of retail space and includes over 24,000 retail stores nationwide. WHA represents the following GGP centers in Maryland and across the country: Towson Town Center (Towson, MD), The Mall in Columbia, (Columbia, MD) Owings Mills Mall (Owings Mills, MD), Mondawmin Mall (Baltimore, MD), WhiteMarsh Mall (Baltimore, MD), The Gallery (Baltimore, MD), Christiana Mall (Newark, DE), Brass Mill Center (Waterbury, CT), Shoppes at Buckland Hills (Hartford, CT). In the past, we have represented for major events: Park City (Lancaster, PA), Park Place (Tucson, AZ), The Mall of Louisiana (Baton Rouge, LA), Neshaminy Mall (Philadelphia, PA), Gateway Overlook (Columbia, MD), The Village of Cross Keys (Baltimore, MD) and Laurel Commons (Laurel, MD).
WHA has become the “go to” local and regional media guru to regional media outlets. WHA has established relationships with contacts at the major dailies, weeklies, monthlies and quarterly publications throughout the country by researching and knowing the reporters, their respective deadlines, beats, and reporting styles.
WHA contacts consumer and business reporters on behalf of General Growth Properties on a weekly basis. With our current roster of centers, WHA is always arranging interviews with the marketing directors, center general managers and even the GGP Corporate PR Team. We work closely with GGP’s Vice President of Corporate Communications David Keating and Director of Communications Lesley Cheers to keep all messaging consistent and within the stringent guidelines of GGP. The team presents ideas about redevelopment activities, retail trends, holiday events at the centers, new concepts/store openings, to name a few. GGP’s coverage has appeared in Style Magazine, Baltimore Magazine, The Maryland Daily Record, Baltimore Business Journal, Baltimore Sun, Baltimore Examiner, Philadelphia Inquirer, Susquehanna Style (Lancaster), The News-Journal (Delaware), Columbia Flier, Owings Mills Times, Jewish Times, Towson Times, The Avenue, Washington Post, Laurel Leader, Laurel Gazette, Women’s Wear Daily, Baltimore Messenger, City Paper, Urbanite and the Jeffersonian.
Additionally, WHA handles crisis communications during which the agency helps resolve reputation management and control through the issuing of proactive statements and arranging interviews with the media to maintain the messages. In the past five years, WHA has overseen more than a dozen major crises, and handled all media interview coordination for each client.
As a result, WHA has garnered:
- $2.5 million advertising equivalency garnered for General Growth Properties Centers during the 2010 holiday season (print across Maryland). News stories appeared in The Baltimore Examiner, The Baltimore Sun, Baltimore Magazine, Style Magazine, Towson Times, Columbia Flier, Philadelphia Enquirer, The News-Journal (Delaware), Lancaster New Era, Lancaster Intelligencer Journal, WGAL-TV (Lancaster), KYW-TV (Philadelphia), WCAU-TV (Philadelphia), WTXF-TV (Philadelphia), WPVI-TV (Delaware and Philadelphia) and WDEL-AM (Delaware), WBAL-TV, WJZ-TV, WMAR-TV, WBFF-TV and WBAL-AM.
- $1.7 million advertising equivalency garnered for Towson Town Center’s Grand Re-Opening in the fourth quarter of 2008 (print across Maryland). Coverage appeared in Style Magazine, Baltimore Magazine, Baltimore Sun, Baltimore Examiner, Towson Times, Baltimore Business Journal, The Maryland Daily Record, WJZ-TV, WBAL-TV, WBFF-TV and WMAR-TV.
- $2.2 million advertising equivalency garnered for Christiana Mall’s Redevelopment throughout 2009/2010.