Cirque du Soleil delivered another mind-blowing, gorgeous production at the Royal Farms Arena in Baltimore last week. Corteo marked the 12th time that WHA has had the opportunity to work with the world-renowned entertainment company - what an honor!
WHA garnered impressive publicity for the show in top-tier media outlets, including The Baltimore Sun, Baltimore Magazine, WJZ-TV, and WBAL-AM. Our media outreach yielded over 400,000 impressions for Corteo in local media.
In addition to the traditional media relations work, WHA coordinated a partnership with local doughnut shop, Diablo Doughnuts, in order to reach a new audience with promotions. Diablo created a custom doughnut inspired by Corteo and WHA engaged Baltimore's top foodie influencers to promote both the doughnut and the show. This creative promotion reached more than 18,000 Instagram accounts.