While March brought longer days and budding flowers, this month also brought coronavirus to the United States and the unprecedented instability that followed. Our team has worked closely with our clients to ensure they are equipped with strong strategies and assets needed to navigate this crisis.
Good news seems hard to come by these days, but we've had several good stories to tell of people who are stepping up to help their neighbors. We’re honored to share their stories.
Roland Park Place, Baltimore’s only accredited nonprofit retirement community (CCRC), has restricted access to the building in order to keep residents safe and healthy. One employee is using his background as a performer to put smiles on their faces. Once a week, he brings his karaoke machine to work and puts on a performance outside; residents can come out onto their balconies and listen along. WBAL came out to capture his performance last week. Check it out!
The good news doesn’t stop there. The Walrus Oyster & Ale House in Columbia, MD, is adjusting to carry-out and delivery only and offering specials that are meant to keep the community fed. As a locally-owned business, they also recognize the importance of giving back. Each week they will donate meals to Howard County General Hospital, and they are organizing a meal donation program for the community to get involved. WMAR featured them on their “Open for Business” segment. Check it out!
Internally, the WHA is adjusting to remote work while ensuring that our clients receive the level of service and expertise that they expect, but we’re also keeping our skills sharp. Our senior AE, Mary, wrote an article for Ragan’s PR Daily about professional development opportunities for PR pros who are working from home. Read it here.