Our associates are accountable for each aspect of every client’s project they undertake, start-up through completion.
They develop successful programs then execute and evaluate them. They meet clients at initial briefings, present recommendations and serve as points of contact for day-to-day counsel. They work with the media, plan special events, research and write materials.
While we hire professionals with varied experiences and talents, each demonstrates proficiency in the basic skills of public relations – persuasive writing, creative problem-solving and solid news judgment. From this talent base, we form agency service teams for each program, based in every case on client needs and objectives.
Tracey Weinberg, along with business partner Gregory Harris, has successfully led Weinberg Harris & Associates from a small Baltimore-based marketing and public relations company, to an agency known for its successes on a regional and national level. Under Tracey’s direction, the firm has built a strong reputation for excellent client service and a strong company culture focused on success and teamwork. She also has led Weinberg Harris’ branding and corporate reputation management initiatives, crisis communications, communication audits, new product launches, community relations programs and equestrian marketing and sponsorship management programs. During her more than 25-year career, she has handled communication and reputation issues involving maritime disasters, corporate bankruptcy and merger/acquisition transactions, and corporate and public sector professional images issues; developed and implemented community affairs and educational programs for Fortune 500 companies; and successfully rolled-out consumer products in the automotive, retail and business industries. An avid equestrian competitor at the national level, Tracey is actively involved in equestrian sports marketing, sponsorship cultivation and management. She is a Life Founding Member and Board of Director of the nation’s governing equestrian organization, the United States Hunter Jumper Association (USHJA), Chairperson of USHJA’s “Building For Growth” Capital Campaign, United States Equestrian Federation (USEF), Chairperson, Marketing Committee, and Chairperson of USHJA’s Amateur Committee and Owner’s Task Force.
Why Tracey loves PR... "It assists me personally, and for the firm, on the 'pulse' of the evolution of our ever-changing environment."
Things no one knows about Tracey... "In a professional genre of public awareness and interaction, I prefer to be in a quiet and confidential environment amongst my most revered compatriots -- four legged creatures -- my horses!"
If Tracey wasn't in PR, she would... "Strive to be an equestrian Show Jumping Olympian coupled with a Sports Agent representing nationally diverse sporting athletes."
With more than 27 years of experience in public relations, marketing and communications, Mr. Harris offers extensive local, national and international account management and service expertise. He is responsible for developing national marketing and communications programs for clients such as The Ritz-Carlton Residences, Inner Harbor, Baltimore; General Growth Properties; Annapolis Boat Shows; ShopRite Grocery Stores; The Dyslexia Tutoring Program; The Bozzuto Group; Med Star Franklin Square Medical Center among other clients. In recent years, Mr. Harris oversaw strategic guidance and support for the American Craft Council, Krispy Kreme Doughnuts, the Baltimore & Ohio Railroad Museum 150th Anniversary Celebration, and Zurich Financial Enterprises. Mr. Harris led the teams that won the PRSA Silver Anvil Award for The Baltimore Sun’s 150th anniversary and the Maryland PRSA Special Events and Celebrations Awards for the U.S. Women’s Open and the National Figure Skating Championships. He is also a board member of the Maryland Corporate Council and a member of the Public Relations Society of America.
Why Greg loves PR... "I love PR because I thrive on solving problems creatively. It is extremely rewarding to identify an issue, brainstorm on ways to solve it and then put that strategy in motion."
Things no one knows about Greg... "I once played Jesus in my high school production of Godspell. Even Jesus hasn't forgiven me for that one."
If Greg wasn't in PR, he would... "Be the US Ambassador to France...now that's a good gig!"
Vice President of Client Services and Internship Coordinator
Since 2011, Kate's tenacious pursuit for excellence and lighthearted energy has attracted and retained several of the agency’s top-tier accounts. While developing long term public relations, marketing, crisis communication or brand management planning and strategy, Kate sweats the details to execute creative ideas that amplify her client's messages and maximize time and resources.
Her work in a variety of industries, including non-profit, food and beverage, retail, real estate, and entertainment has given her extensive range and experience in effective storytelling for business and consumer attention. Kate is pleased to serve as Internship Coordinator for WHA, providing academic support and leadership direction for student assistants.
She volunteers her personal time and professional skills in media relations, corporate communications, creative writing, brand development and event planning to many Baltimore community organizations including the Women of the World (WOW) Festival Baltimore at Notre Dame University, the Center for Women's Health at Mercy Hospital, the Gay and Lesbian Community Center of Baltimore's annual fundraiser Twilight on the Terrace, and the 2018 Baltimore Pride Parade.
Mother to two young boys, Kate is also a veteran negotiator, skilled crisis communicator, and expert problem solver.
Why Kate loves PR... "Our industry is always changing, and staying on the leading edge of technology and language is exciting. I am a voracious consumer of news and pop culture and am always on the lookout for trends and stories that I can leverage for my clients.”
Things no one knows about Kate... "I have used only one style of pen for the past fifteen years. I'm a little obsessive about it and won't write with any other kind."
If Kate wasn't in PR, she would... "Work in the fashion/beauty business or in another creative field like visual arts or graphic design. Or...move to Vermont and make cheese and own lots of cats."